Vivo chose a symbology of hope to celebrate the new year, with an optimistic vision about the future. The film shows the close and affectionate relationship between a grandfather and his granddaughter, who is in love with the rainbow and, throughout the film, tirelessly pursues it. After the unsuccessful attempts, the technology enters the scene to perform a unique experience idealized by his grandfather – who creates a rainbow from drones controlled by the 5G.
“We believe in the power of human connections and we know technology can bring them closer to everything that matters. The arrival of the 5G era will pave the way for new aspirations and experiences previously unimaginable. For 2022, we want to celebrate this optimistic future and inspire people to pursue their dreams”, says Marina Daineze, Brand and Communication Director at Vivo.
With the signature “The future awaits you” and packed with a retelling of the classic “She’s a rainbow”, by the Rolling Stones, the film by Mark, directed by Pedro Becker, is being shown on Open TV, Pay TV and digital.
“This new year deserves an inspiring message. We spend a lot of time imagining and waiting for the future. Now it’s time to live it all out”, says Laura Esteves, the gallery’s executive creative director.
Check out the new Vivo campaign
Título: End of the year
CCO: Rafael Urenha
Executive Creative Direction:Laura Esteves, Carlos Schleder
Creative Direction:Bruno Brazão, Silvio Amorim, Philipe Daijó
Creation:Jaime Agostini, Bruno Brazão, Thiago Zanatta, Raphael Lucone, Thomaz Dantas
Service:Ana Coutinho, Fernanda Recapero, Yasminne Assad, Anne Gregorio, Lucas Marques
Projects: Marione Oliveira
Customer Approval:Marina Daineze, Juliana Covino, Fabiana Santucci e Bruna Borklian.
Strategy:Pedro Cruz, Carol Mello
Media:Patricia Alves, Brenda Califano and Janaina Tenorio
Data Insights e tecnologia: Guido Sarti
Graphic production:Marcos Moura, Pablo Felix, Durval Brum
Integrated Production:Ducha Lopes, Priscilla Sanches, Karen Nakamura, Fernanda Assato e Ana Ananias
Scene Direction: Pedro Becker
Executive production:Luciana Mattar, Tathi Pires, Claudio Costa
Line Producer: Marcella Kaulino
Montador: Pedro Becker
Finisher: Space Gorilla
Executive Post-Production Producer: André Serra
Post-production coordination: Bruna Veber e Ana Cordeiro
Finisher: Alê Campos
Finishing Assistant: William Maxwelli
Post-production assistant: Danilo Ferreira
Assembly assistant:Gabriela Viseu
Post production: Globetrotter
Supervisor VFX: Gustavo Samelo
Executive Post Production: Andre Pulcino
Sound producer:Satellite Audio
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Sound Production Service:Fernanda Costa, Renata Schincariol and Claudio Leal
Musical production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, CharlyCoombes, Koitty
Lead vocal: Charly Coombs
Backing vocals: Nerli Giorgi e Adilson Koitty
Completion: Carla Cornea, Ian Sierra, Renan Marques, Vithor Moraes, Enrique Fonn, Arthur Dossa, Pedro Macedo
Production coordination:Giu Tavares, Ligia Barros, Victor Nogueira
Production assistant: Renan Marques
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