The LIVEADS talk show, which airs live this Wednesday at 18:30, on the TV channel Markket and on YouTube, is with Rafael Alcici, partner and CEO of LayBack, a beer brand that promotes the culture of skateboarding and surf your products and actions.
Founded by André Barros and his son Pedro Barros, one of the world’s leading skaters, LayBack already has 17 establishments in Brazil and, last year, registered a 400% growth in revenue.
Do you want to know how the campaign went?My Favorite LayBack“, which brought together Pedro Barros and other famous skaters? And what about the brand’s news for this end of the year, with the World Cup, and the “beer and sport” pairing super on the rise?
The LIVEADS program, presented by Daniel Rosa, CEO of ADNEWS, interviews professionals from the universe of technology, creativity and innovation, and is a production of WT1 Digital (
You can check it out on the Markket channel, on SKY:567, Claro:692 and Vivo:611, or on the ADNEWS Youtube.
LIVEADS interviewee Rafael Alcici is a civil engineer specializing in Project Management. Before becoming partner and CEO of LayBack, he worked leading large projects in the steel and heavy construction area.
According to him, what motivated him to make the decision to join the LayBack team was the effort and dedication that father and son put into the brand, investing in skateboarding and in the community around them.
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The LIVEADS post is with Rafael Alcici, CEO of LayBack, the beer that promotes skateboarding and surfing appeared first on DNEWS.