Digital out of home company RZK Digital announces André Almeida as commercial head of the company, which began operating in the DOOH segment in October with a network of 200 electronic LED panels in high-flow urban transport locations in Greater São Paulo. The company is the result of an investment by the Rezek Group and the family office PM&F.
The advertiser, who worked in the advertising area of Shopping Iguatemi, believes that RZK Digital brings together differentials capable of showing agencies and advertisers the new reality of foreign media in Brazil. Generation of metrics and innovative formats for the delivery of advertising messages are among the main attributes.
“RZK has unprecedented application models for data intelligence software and a 100% digital content management process, which allow delivering audience data in real time, in addition to offering flight flexibility without the imposition of a weekly period”, he points out. Almeida, who has worked for Editora Abril, Globo.com, Disney and ESPN, among other communication vehicles.
The executive assumes the commercial area of RZK Digital, with Guilherme Galvanini, advertising manager, beside him, in addition to account executives Andrea Cheunamann and Emanuela Bertolino.