Jack Daniel’s and McLaren Racing sign a partnership that promises to extend for many years in the Formula 1 universe. This is Jack Daniel’s Tennessee Whiskey’s official sponsorship of the McLaren team from 2023. With over 155 years of whiskey-making tradition , Jack Daniel’s enters Formula 1 for the first time alongside a highly representative team to reinforce its global presence and impact new consumers.
Sophia Angelis, Senior Vice President and Global Director at Jack Daniel’s, says:
“Our entry into the world of Formula 1 with McLaren Racing reinforces our vision of making Jack Daniel’s the most iconic spirits brand in the world. Jack Daniel’s and McLaren Racing have always been bold and confident brands. We are excited about the magnitude that this partnership brings to the brand, to be able to take our message of responsible consumption to a new audience and captivate fans around the world”, comments the executive.
Jack Daniel’s branding will be stamped on the front (nose) of McLaren’s F1 cars, as well as on the drivers’ overalls and helmets of the racing team. pit stops. The grand opening will also be marked by events and activations in the main retail stores, in addition to marketing and merchandising actions, such as the launch of a limited edition bottle, which will be sold in selected markets next year.
Zak Brown, CEO of McLaren Racing, comments:
“We are thrilled to welcome Jack Daniel’s to the McLaren F1 team. Together, we will seek to reach new audiences, in addition to holding a variety of events. In 2023, we celebrate 60 years of McLaren and we are excited to celebrate alongside an iconic brand like Jack.”
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