The campaign, created by Fbiz and produced by Dead Pixel, features films narrated by Rmulo Mendona
To pair with its new car, Jeep Gladiator, the brand is presenting J-Sports, a platform that brings extreme sports practiced with the car.
The campaign, created by Fbiz and produced by Dead Pixel, features films narrated by Rmulo Mendona and which features real athletes practicing sports, such as slackliner Monique Paredes, highliner Rafael Bridi and parkour practitioners such as Christiane Terra, Danilo Alves and Ricardo Farias.
The best definition for the essence of the pickup with the Jeep Adventure DNA. With the J-Sports campaign, we want to demonstrate how the New Jeep Gladiator is also all about extreme sports,” said Malu Antonio, Stellantis’ Storytelling and Content Manager for South America.
The campaign also features Deco Neves and Lucas Stegmann, the channel’s founders and producer Bolovo. The piece can be seen both on the brand’s social networks and on the creators’ official channels.
The idea is that, with each adventure that Gladiator provides for its owners, other J-Sports will appear and that Jeep will become a great platform for sports and adventures without equal, completed Fabiano Pinel, Executive Creative Director of Fbiz