The company launched the collection “Agora sou free”, which is vegan, free from animal cruelty and has six shades
Dailus is launching its hypoallergenic nail polish collection, targeting a 12% growth in its sales with the category.
In total, the collection “Agora que sou free” has six shades that, in addition to being hypoallergenic, are vegan and free from animal cruelty, called: “Zero defects”, “Tread less”, “Everything for me”, “Never made a mistake”. “, “no fake news” and “talk really”.
The launch packages feature Hipo, a character created to represent the collection and facilitate identification at the time of purchase. In addition to the figure, the packages also have the HIPO E 15-FREE seals, which indicate a hypoallergenic formula, free of 15 substances that can cause some type of sensitivity.
We are happy to bring to the market a high performance hypoallergenic product, as well as the brand’s traditional nail polishes. Our commitment is to offer new consumers the same quality standard that is already known and loved by the public, said Carolina Bertelli, Dailus’ Marketing and New Business Director.