Farmacutica be on the shirt of the men’s and women’s teams and in assets such as the captain’s belt
Palmeiras and Cimed Pharmaceuticals signed a partnership, announced this Tuesday morning (23) at Allianz Parque, in So Paulo. With a contract in force until the end of 2024, the company will be responsible for taking its expertise in the area of health into the club, creating actions that contribute to the performance of athletes, to the use of visual elements of the brand in assets, such as the capito, cart-stretcher, among others.
With the objective of strengthening women’s football, the brand will be present on the players’ main uniform and will also sponsor the areas of the Health and Performance Nucleus (NSP) of Palmeiras. Another activation is planned to carry out campaigns for Avanti partners.
We will also do branding work, with exclusive items for players, such as a suitcase, purse and custom case, creating elements of desire, says Joo Adibe Marques, CEO of Cimed.
By 2023, Cimed says it plans to invest more than R$20 million in national football. Currently, the pharmaceutical company also sponsors all CBF selections.