To promote the women’s esports scene, the developer launched two championships: Ignis Cup and Wild Circuit: Game Changers
Riot Games announced last week two new professional championships aimed at the female Esports audience: the Ignis Cup, a League of Legends (LOL) game tournament, and the Wild Circuit: Game Changers, a Wild Rift competition – mobile version of LOL. . The championships will count on the support of major brands in the market.
The launch of these two LOL and Wild Rift championships dedicated to the female Esports audience is a milestone for Riot Games in Brazil. The environment for games and championships needs to be an inclusive and welcoming space for women. We are very happy with the partnerships signed and we are sure that we are starting another important step in the electronic games industry, said Carlos Antunes, Head of Esports at Riot Games in Brazil.
Santander and Heineken 0.0, which are already Riot Games’ partners in the Brazilian League of Legends Championship (CBLOL), are now part of the Ignis Cup, a circuit that continues the LOL Game Changers project. The competition will start on October 13, with the final scheduled for November 13, and will have a prize pool of R$ 110,000.
Santander is proud to walk together with gamers to collaborate and build an inclusive and safe female scenario for those who play, whether professionally or not. There is nothing fairer than bringing our customers Ignis Cup to support Brazilian players on their way to a great step in their professional careers, explained Danielle Sardenberg, Executive Superintendent of Marketing at Santander.
This is another Heineken initiative that aims to promote a more equal and fair scenario for all gamers, helping the Ignis Cup to become a reference for other players in the near future, completed Igor De Castro Oliveira, senior manager of the Heineken 0.0 brand in Brazil.
Coca-Cola and Motorola join Riot Games for the realization of Wild Circuit: Game Changers, the first women’s tournament of the modality. With a total prize pool of R$110,000 and an in-person final at the Riot Games stadiums in So Paulo, the championship starts on October 4th and ends on November 12th.
Our purpose as a company is to promote inclusion and diversity in all areas, and our commitment to refreshing the world and making a difference, supporting and creating unique experiences in those unique moments where you can do what you love, highlighted Javier Meza, deputy president of marketing Latam of Coca-Cola.
“The partnership signed with Riot Games, gives us the opportunity to be present as a brand in very exciting championships and helps to consolidate the strength of the gaming community in Brazil”, said Andrea Brandi, Motorola’s brand marketing manager in Brazil.