Orbital Commerce, the only e-commerce platform on the market with exclusive onpage SEO automation, promoted an event with Mercado Pago, an event that formalized the partnership between the solutions, at the headquarters of Mercado Livre, Melicidade, in Osasco (SP).
With the partnership, Mercado Pago becomes the means of payment for merchants to transact their sales on the Orbital platform, with exclusive advantages.
During programming last Tuesday (27), Orbital Commerce also announced a new functionality for its sellerswhich will now have e-commerce stores with Big Data in their stores.
“The novelty, a pioneer in the e-commerce market in Brazil, will not only inform the platform’s shopkeepers the quantitative data of access to their stores, but will offer them the opportunity to know exactly who are the potential customers who are visiting their e-commerce. and, thus, enhance conversion results, through increasingly assertive actions. All of this fulfilling the criteria and requirements of the LGPD”, said AbuAmir, Product Owner of Orbital Commerce.
“We want to generate business value from the analysis and interpretation of data, at a speed never seen before, made available on the Orbital Commerce shopkeeper’s panel”, added AbuAmir.
The event’s schedule also brought an overview of e-commerce and best practices for SMEs. Omar Smaili, CEO of Box Colchões, presented the case “How I made my company increase sales from scratch”, showing how Box Colchões uses Orbital Commerce to increase organic traffic, by optimizing the SEO of its virtual store on Google. He also talked about the positive results he has had, using the Orbital Zap service solution, a corporate service tool for WhatsApp, among other features.
Marcio Oliveira, from Rede Globo, presented the lecture “In the Digital Era, the importance of Cross Media”, showing how Grupo Globo has been distributing and crossing its content between online (Globo Play) and offline (TV) platforms. Orbital is a Rede Globo certified partner for advertisers who want to increase their branding.
Influencer Marketing for SMEs
Entrepreneurs and digital influencers Mariam Chami and Carima Orra were featured at the event. Phenomena on social networks, the first has almost 2 million followers and the second more than 330 thousand, on Instagram and TikTok, they talked about “How brands stand out by hiring Influencers”.
Uafa Smaili, CMO at Orbital and curator of the event, asked influencers about the return on sales that SMEs always look for when thinking about actions with influencers. The influencers made it clear that the work of influencer marketing is not to sell, but to promote brands, services and products.
“The influencer is a promoter and before looking for an influencer, it is important for the brand to keep in mind who its audience and the influencer’s audience are to know if there really is an affinity”, advised the influencer.
For Carima, entrepreneurs need to understand that the work of influencer marketing is nothing more than an improvement in word-of-mouth advertising, only on a much larger scale.
“What used to be done via pamphlets, billboards, TV and required high investments, today it can be said in a stories 15 seconds, reaching thousands of people at the same time. Also, influencers have connection with their followers, making communication very effective,” he says.
Another speaker in the program, Thaiza Fablicio, CEO of Grupo Mulheres no E-commerce. She spoke about “Digital Impact and Women”, presenting an overview of e-commerce and the work of the organization, which brings together women from all over Brazil to support women’s performance in e-commerce, who already represent more than 50% of positions. of the sector in Brazil.
Physical Black Friday: physical + digital
Thaiza also shared insights into the most anticipated e-commerce date of the year. Check out e-commerce trends figital (physical + digital) presented by Mulheres no E-commerce for Black Friday:
- Shoppers are motivated to make their purchases on search engines, social networks and by typing in the store name.
- Research by CNDL and SPC states that 97% of Brazilians look for information on the internet before shopping in physical stores
- Brazil already has more than 250 million digital accounts
- Shoppers concentrate online shopping during the week. From Tuesday to Saturday, e-commerce had the best performances in the first half of 2022
- If your business has a presence on e offlineit’s time to prepare an experiment omnichannel for consumers. Last year, 17% of Brazilians wanted to check on the internet if the product was in stock before leaving home, according to Google
“It is important to generate content so that small and medium-sized companies can succeed in their digital business, always linked to a virtual store. Today, attention is very much focused on social networks, but it is not just Instagram or marketplaces that will bring success to a business sustainability strategy, but a combined approach, always starting from the physical and virtual store”, said Uafa Smaili, CMO of Orbital Commerce and Orbital Zap.
Featured Photo: Uafa Smaili (Disclosure)
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