Live will be responsible for the company’s social, influence and always on strategy in Brazil, Chile, Argentina, Peru, Colombia and Ecuador
Electrolux chose Live to be its agency in Latin America. For this, the company informed that it has been assembling a team of multidisciplinary professionals.
Live will be responsible for the social, influence and always on strategy of the Electrolux, Continental, Mademsa, Gafa and Fensa brands in countries such as Brazil, Chile, Argentina, Peru, Colombia and Ecuador.
According to CEO Aline Rossin, the achievement represents the consolidation of the cloud operating model, something that facilitates the connection between people from different parts of the world and which, according to her, enriches the agency’s final product.
Joining our work methodologies to Electrolux’s opportunities in Brazil and Latin America will undoubtedly be something that will bring a lot of growth for brands in their regions of operation, explains Aline.