The couple Camila Queiroz and Klebber Toledo are the new names for Estrella Galicia beer in Brazil. The announcement comes days after the company made two important announcements: the implementation of a new factory in Brazil, in Araraquara (SP), and a 12-year distribution partnership with the Coca-Cola System.
Among other actions, the partnership with the actors also includes participation in a web series that will feature other characters. With the couple, the idea is to set up episodes based on the brand’s new concept, drawing a parallel between the values of Estrella Galicia and personality attributes of the two.
“The video will show them in their favorite places, talking about their life, while doing a routine activity that is very characteristic of them. The idea is to capture these moments so that we can create a narrative with the testimony”, emphasizes Rodrigo Mauger, director and one of the partners at Fillet, the agency responsible for the campaign’s structure.