The second season of the podcast Na Mente do Consumidor, conceived and starring the CEO of Gampi Casa Criativa, Maicon Dias, arrives on the main audio streaming platforms and social networks on August 29th. The first episode, entitled “The most valuable currency in the market is consumer attention”, features Ricardo Dias, former Vice President of Marketing at Ambev, founder of Adventures and LinkedIn Top Voice. The content will be available on Spotify and iTunes.
Na Mind of the Consumer talks about the main trends, needs and aspirations of consumers and the main relationship strategies of the major players in the market. Its new phase comes after two years of a pandemic, an extremely challenging time for brands that reflected in many changes in consumer behavior.
Three episodes will be available per week, between August and September. In addition to Ricardo Dias, there are eleven other guests representing major brands such as Magazine Luiza, Reserva, Fazenda Futuro and GetNinjas. According to Maicon Dias:
“I believe that people grow by sharing their experiences and stories, just as a market only gets stronger when we leverage it. This is the purpose of the podcast, to share feelings and situations that can be common to everyone and also to contribute with a lot of information that can contribute to the success in the relationship between brands and consumers.”
Postgraduate in Marketing and Digital Communication from ESPM and in Neuroscience and Behavior from PUC-RS, the host of Na Mente do Consumidor dedicates his career to understanding the behavior of society, cultures, niches and generations. Its objective is to understand which are the main feelings and analyzes that provoke consumer decision making.
Check out the full episode schedule:
08/29 – Ricardo Dias – Former VP Marketing Ambev, Founder of Adventures and LinkedIn Top Voice
08/31 – Pedro Cardoso – Digital Marketing Director and Head UX/UI Reserva
02/09 – Simone Fett – Head of CS Accounting
05/09 – Bruno Scartozzoni – Founder of StoryTalks
07/09 – Ricardo Cappra – Cappra Institute
09/09 – Rodrigo Miranda – Zaitt Group President
09/12 – Natanael Sena, CEO Band & Stories Brazil
09/14 – Mari Tunis – Marketing Director Latam – Fazenda Futuro
09/16 – Jonatas Melo – Customer Service Director at GetNinjas
09/19 – Gustavo Fuga – CEO 4YOU2
09/21 – Vilson Noer – Founder of the Gaucho Association for Retail Development
09/23 – Vinicius Porto – CX Director Magazine Luiza
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The post Ambev, Magazine Luiza and Reserva: premiere of the 2nd season of the podcast “Na Mente do Consumidor” appeared first on ADNEWS.