Campaign signed by WMcCann and features a film for cable TV, social networks, developments on open TV and YouTube
Americanas invited influencer and entrepreneur Lucas Rangel to star in its Children’s Day campaign, called “Planeta Criana Americanas: A World of Toys”.
Signed by WMcCann, the action brings movies to television, YouTube and social networks, in addition to offers on products in physical stores, on the website and in the app. Among the products highlighted for the date are toys, tablets and children’s books.
The video stars Rangel, which highlights the special conditions for purchase on the date, such as discounts, cashback and fast delivery, and gives more details about the gifts in the physical stores.
In addition to the media for television and social networks, the action also features a playful stop motion aimed at children, focusing on the communication of gifts from physical stores, which feature the Spider-Man characters and the famous Frozen sisters.
For the date, the brand also prepared actions for its more than 1,800 physical stores throughout Brazil and distributed gifts featuring characters such as Spider-Man and Frozen to those who purchase toys from R$79.99 in stores.
The Children’s Day campaign runs until October 12 and features a film for cable TV and social networks, in addition to broadcasts on open TV and YouTube.
Children’s Day is always a very special date for us: an opportunity to connect even more with Brazilian families by offering the best selection of gifts. Planeta Criana Americanas is the perfect place to find the gift that will make the little ones smile, said Aline Oliveira, head of marketing at Americanas SA.
In addition to WMcCann, which worked on the 360 development, the campaign also had Stage Digital’s partner for influencers.