Based on the idea that good energy can generate good energy, all you have to do is get started, Batteries Moura starts a campaign to encourage good attitudes in 2022. Created in partnership with Ampla agency, the film is voiced by Luciano Huck.
In a 100% digital campaign, published on the brand’s Instagram, the action “Give a start” allows each person to wish good energy for whoever they want through comments. Each comment will become a donation to the Amigos do Bem movement, which fights poverty in the northeastern hinterland.
Andréa Lyra, Marketing and Institutional Communication Director at Batteries Moura, talks about the objective of the concept. “Our idea is to create a network of positive energies, reinforcing the desire to help those who need it most. We do want to form a support network and show that we can, together, go even further”, he says.
The intention is that people engage in the profile and can call your network to comment too. “Every time someone joins the campaign, it will further expand the reach of the action,” says Manuel Cavalcanti, co-president of Ampla.
Eduardo Breckenfeld, Ampla’s Planning Director, also reinforces the campaign’s concept. “We want to encourage people’s interaction and participation in this great current of positive thoughts and solidarity. In other words, as we wish good energy to those we like, we are also making a relevant donation to those in need”, he explains.