The project was created by Galeria through the Vitrine hub in partnership with JC Decaux. The scenographic and technological production signed by Bizsys
Vivo took the mascot of the Brazilian national team, Canarinho, to cheer with the Brazilians at the World Cup through an out-of-home media action.
The project, named “Relgio Canarinho”, was created by the Gallery through the hub Vitrine in partnership with JC Decaux. The scenographic and technological production signed by Bizsys.
Located at the intersection of Avenida Paulista and Alameda Ministro Rocha Azevedo, in So Paulo (SP), the attraction features the mascot moving its arms up and down, as if cheering, and when a goal is scored or the game ends in victory of the Brazilian National Team, the movement changes looking like a celebration.
With the Relgio Canarinho, we put Vivo in the World Cup atmosphere on one of the busiest streets in the city, and we reinforced the brand as an official sponsor and supporter of the Brazilian National Team. In addition to enabling innovative and interactive initiatives like this one, OOH media includes the brand with relevance and entertainment when the public travels, explained Paulo Ilha, Chief Media Officer of the Gallery.
In addition to vibrating with the Brazilian National Team during the Cup, the Canarinho Clock will also inform the public when Brazil scores a goal, the final score of the game and when the next match of the National Team will take place.
We are betting on yet another OOH impact action to expand our proximity to the public and strengthen the crowd in search of the dream of the sixth, said Marina Daineze, director of Brand and Communication at Vivo.