The company was hired by the Government of the State of Amap to be responsible for the development of studies and projects that underlie Amaparque
Amaparque will have its own visual identity created by Superunion Brasil, brand consultancy for the WPP group. Launched at the 27th United Nations Climate Conference (COP27), the project highlights Amap on the world circuit of sustainable tourism.
Superunion was invited to develop the project’s identity and communication through a partnership with Phytorestore Brasil and the company was hired by the Government of the State of Amap to be responsible for the development of studies and projects that underlie Amaparque.
“The brand was very successful at COP27 with the international community. We are very proud,” stated Lilian Hengleng, commercial director at Phytostore do Brasil, who was present at the event held in Egypt.
According to Marcelo Bicudo, CEO of Superunion Brasil, the Amaparque project is proof that design, applied at different scales, creates a whole of meaning. “Amaparque is a project that embraces the local community, but at the same time inserts it into a global logic through respect for nature and ecotourism. It is exciting to see how design can change realities, creating a better and more optimistic world”, explained the CEO.
On the other hand, Heitor Piffer, creative director at Superunion, explained that the brand’s conception started from observing the fauna and its graphic patterns from angles that pervade the waters. Elements can be used as patterns, supergraphics, and masks.
“A buriti tree seen from the bottom up shows itself to be grandiose and expansive, with its pointed leaves. A nymph, full of veins and roots that can only be seen underwater. Water is a universe of possibilities and transformation for the people of Amapá,” he said. Piffer.