Caju reinforces positioning in campaign with Lzaro Ramos





Caju reinforces positioning in campaign with Lzaro Ramos























The campaign, created by Dojo, is the company’s first major piece and aims to reach the general public.

Caju launched its brand repositioning campaign, which has the concept “Cashew for all types of companies” and stars actor and businessman Lzaro Ramos.

The campaign, created by Dojo, is the company’s first major marketing piece and aims to present the brand’s differentials to the general public, fostering new businesses and partnerships.

“With this action, we want to show everything we can offer to improve the relationship between companies and employees from our technological and functional solutions for HR. To take this narrative to a large audience, nothing better than a person with all the Brazilianity that Lzaro Ramos has. We are happy to have closed this partnership that tends to be very successful”, said Eduardo del Giglio, CEO of Caju.


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