Campaign is signed by AlmapBBDO
Recently viral on social networks, the image of Cristiano Ronaldo and Lionel Messi, playing a game of chess, was the inspiration for the new Habib’s campaign, carried out by AlmapBBDO.
The brand took advantage of the conversation surrounding the subject and placed the player Rodinei, from Flamengo, in a photo montage to publicize its esfihas.
One of the most talked about athletes this year after winning the Libertadores and the Copa do Brasil, Rodinei was even on the pre-list of those selected for the Cup. The athlete was left out of the final squad, but has been welcomed by fans and was summoned by Habibs to be part of the Brazilian crowd.
Habibs has created new flavors inspired by countries that, like Rodinei, will not participate in the World Cup and will attend the home games. only them Bibsfihas Italy, China, Turkey, Sweden and Fans.
The photo that has been making the rounds on the internet with the stars from Portugal and Argentina from a Louis Vuitton campaign pays homage to the two players, taken by American photographer Annie Leibovitz.