Audios of a woman who was in a car accident, a man adrift at sea, and a farmer who broke his leg were used in the video
Apple launched a campaign with real audios of people who called 911 via Apple Watch and were saved thanks to the call.
Called “911,” the Apple Watch Series 7 ad uses three real-life emergency calls: from a woman who overturned her car, from a man who was blown out to sea, and from a farmer who fell down a ladder and broke his leg.
The three people called 911 using their smart watch because they couldn’t reach their cell phone.
The campaign video ends with the phrase “With the help of your watch, Jason, Jim and Amanda were rescued in minutes.”