In partnership with Grupo Mirante, from Maranhão, the multinational FCJ Venture Builder announced the launch of a corporate focused on the communication area, Aduela Ventures.
The new corporate will focus on journalism, broadcasting, content production and management. The goal is to develop new startups following FCJ’s Venture Builder 4.0 model, which incorporates a culture of open innovation with a focus on sharing resources.
According to the company, the startups selected to be part of the portfolio will receive relational, financial and personal support, in addition to other benefits for the scalable development of a startup.
The initiative to create an open innovation project at Grupo Mirante happened precisely because the organization had already been promoting innovation projects internally for some years, promoting everything from methodological changes to the development of new commercial and management tools.
Grupo Mirante is formed by the newspaper O Estado do Maranhão, Rede Mirante de Televisão, portal G1 Maranhão, radio network Mirante AM and Mirante FM and portal Imirante.com.