A DreamONE, an integrated marketing agency focused on understanding and generating results for its clients’ business, will from now on be responsible for the Husqvarna Construction in Latin America. The company based in Sweden aims to consolidate its presence in the Latin American region as well as being a reference in innovative solutions for the civil construction area, which generate a culture of value for both the brand and the consumer.
The communication strategy developed by DreamONE for Husqvarna will include institutional marketing, social media and media performance actions for the brand in countries such as Brazil, Argentina, Colombia and Mexico.
“The idea of the project is to show the public how innovative Husqvarna is. For this, we will develop a creative, simplified and stripped-down narrative on your social networks such as Linkedin, Facebook and Instagram. The idea is to create a rapprochement between the brand and its customers, in addition to assisting in the prospection of new customers”, he argues. Ricardo Tarza, partner and director of innovation and creation at DreamONE.
With over 330 years of experience in the market, Husqvarna is recognized
around the world for the innovation and quality of its products, which serve both professionals and large companies as well as consumers from all continents.
In addition to Husqvarna, DreamONE has seven more active customers
in your portfolio. Among the main ones are Microsoft Brazil – the main global manufacturer of computer software, electronics, among others – and InterCement – manufacturer of Cauê, Zebu and Goiás cements in Brazil and 5 other global brands.
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