The first edition of the Marshmallow Festival music festival took place in São Paulo, and the Chilli Beans, the largest network specialized in sunglasses in Latin America, participates as a supporter of the event.
With several attractions loved by the LGBTQIA+ public, such as Gloria Groove and Lia Clark, and sustainability actions, such as the destination of recycling for professionals who have work as a source of income and the planting of seedlings in spaces close to public schools in the region, the festival reinforces the social nature of the brand.
At the event, Chilli Beans had an exclusive box to welcome celebrities and influencers present, in addition to a great activation at the entrance of the place, where the public signed their names on a large eyeglass.
The Marshmallow Festival featured the sale of solidarity tickets that were sold at an affordable price so that everyone could enjoy the moment.
“Encouraging music, plurality and respect, along with social actions, are very important pillars for us. The festival came as a way to do all this and still be able to celebrate the happiness we feel of being able to enjoy life again, as long as we keep the necessary care.”, comments Caito Maia, founder and CEO of Chilli Beans.
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