The campaign will be broadcast in England, on digital and OOH, and was supported by Kambô-T technology.
The Brazilian production company Brigitte Filmes is responsible for the new Heinz UK campaign, which will be aired in England this month.
The project was directed by Pedro Serrano and promotes the brand’s new bean hamburgers, the “Beanz Burguerz”. The film will be shown during the month of January on digital platforms and OOH. The products are not yet marketed in Brazil.
“It is remarkable how the help of technology has facilitated our relationship with our customers, especially with customers outside Brazil. Today, we are able to film anywhere in the world with the help of online platforms, a differential driven by the pandemic, where the client can follow the filming in real time and bring their considerations”, commented Claudio Cinelli, executive director of Brigitte Filmes.
According to the producer, the team had the help of Kambô-T technology, a robotic arm used for cinematography and motion control that, with a camera attached, allows the recording of 340-degree shots.
Advertiser: Heinz UK
Agency: David Brazil
Market Segment: Digital and OOH
Produced by: Brigitte Films
Directed by: Pedro Serrano
Executive Producer: Claudio Cinelli
Executive Business Director: Renata Prado
Project Manager: Ana Luiza Gomes Coelho
Contact: Paloma Barboza
Production Coordinator: Michele Labiapari
Director of Photography: João Frohlich
1st Assistant Director: Elis Seta
2nd Assistant Director: Thomas Webber
Production Director: Renato Marques
Art Director: Thais Albuquerque Braga
Casting Producer: Angelica Giannetti
Object Producer: Tatiana Kordon
Location Producer: Clayton Dantas and Luciene Lopes
Costume designer: Gabi Pinesso
Cook: Paula Rainho
Editing: Gabriel Peixoto
Post Producer: HUB VFX
Supervisor de VFX: Matheus Akkari
Contact: Luana Daminelli
Submission: Lucas Garcia and Reinaldo Souza
Motion : Equipe HUB VFX
Sound Producer: Jamute
Producer: James Pinto and Thiago Lester
Sound Technicians: Fernanda Galleti, Rafael Laurenti and Otavio Bertolo
Coordination: Juliana Zuppo and Leo Vieira
Attendance: Kiki Eisenbraun, Sabrina Geraissate, Erika Santana
Agency: David Brazil
Creation: Danilo Ferrari, Alexandre Musa and Sérgio Cardoso (Magrão)
Executive Creative Director: Renata Leão
Head of production: Fernanda Peixoto
Production manager: Mariana Marinho