Campaign idea is to reinforce the importance of financial health for Brazilians
In order to reinforce the importance of financial planning, Serasa invited Márcia Fernandes to the ‘Serasa Sensitiva’ campaign. In the films, Márcia Sensitiva makes predictions in the world of finance for 2022 regarding the elements of each sign (fire, earth, air and water), in addition to giving tips on planning.
The campaign, developed by Serasa’s internal team, is part of the brand’s purpose of reinforcing the importance of financial health in the lives of Brazilians. “Our objective with this good-humored action is to reinforce the message that it is always possible to prepare to avoid possible surprises in the bank account and in the pocket”, said Matheus Moura, executive marketing manager at Serasa.
At the end of last year, the astrologer starred in a campaign for Discovery+ alongside Fabio Jr – detail: wedding dresses. At the time, she was talking about the spin-off of ’90 Day Fiancé’.
Qualification: “Sensitive Serasa”
Agency: Serasa (marketing in house)
Road map: Ana Clara Aguiar
Creation: Ana Clara Aguiar, Laisse Francisco, Gabriela Siqueira and Mariana Sampaio
Contents: Ana Clara Aguiar, Marcia Fernandes
Service: Leave Francisco
Planning: Ana Clara Aguiar, Laisse Francisco, Gabriela Siqueira, Mariana Sampaio and Jonas Dias
Edition: Jonas Dias, Daniel Rodrigues
Production: Honey Films
Post production: Honey Films