The film was created by the Z515 agency for the Government of São Paulo
Galinha Pintadinha will be the protagonist of the São Paulo Government campaign, which encourages vaccination against Covid-19 in children aged between 5 and 11 years.
Created by the Z515 agency – in partnership with the creators of Galinha Pintadinha, Juliano Prado and Marcos Luporini –, the film shows images of the character going to get her vaccine and brings the famous animation jingle as a backdrop.
“Although Galinha Pintadinha has a more childlike feel, it speaks to a much larger group, which has lived with it in some way in its 15 years of existence. It is a way to make this discussion more positive in a playful way, with animation and music”, explains Marcelo Prista, partner and CCO of Z515.
The track is signed by Panela Produções.
Client: Secretary of Government of the State of São Paulo
Agency: Z515 Advertisement
Campaign: State Children’s Immunization Plan
creative direction: Marcelo Prista
Editor: Ricardo Polinesio
Art director: Markus Correa
RTV production: Tatiana Sato
track / jingle: Daniel Gali (Panela Productions)
Media: Sandra Vaiano, Márcia Lazarini, Marcial Monzani and Nadine Lobo
Service: Luís Guilherme Leal, Bruno Carniel and Rafael Magalhães
customer approval: Leonor L. Francischelli