Buzzmonitor mapped 400 users from Twitter groups
A survey carried out by Buzzmonitor revealed that women are the ones who watch the BBB the most, with 60%, while the largest share among those who do not watch the reality are men (62%).
The study mapped 400 Twitter group users who reported watching the show and those who didn’t. In all, 56,935 posts were collected by the platform and analyzed using the Centralized Consumer Monitoring method.
Regarding location, users who watch the BBB are concentrated in the Southeast + South (43%) and Northeast (38%) of the country – Southeast + South also had the highest volume of users who do not watch the reality show (51%). .
A análise mostrou ainda que, entre os que não assistem ao programa, têm o hábito de debater temas relacionados à saúde, sobretudo à Covid-19, em seus perfis no Twitter – 20% citam as eleições, 84% citaram o presidente Bolsonaro e 71 % cited former president Lula.
According to a Buzzmonitor survey, when it comes to social networks, Twitter is preferred both among those who watch the BBB (36.1%) and those who don’t (36.9%).
In addition, the second most used network by each group demonstrates that reality fans prefer shorter videos (11.3% of them cite TikTok), while non-watchers prefer longer videos. In that group, 13% talked about YouTube and none of them mentioned TikTok.