The brand has renewed its sponsorship quota for this year’s edition of the tournament
After renewing its sponsorship for this year’s Copa do Nordeste, Assaí Atacadista launched the campaign ‘The biggest win in the economy’, aimed only at the states in the region.
In addition to the film, the brand also foresees actions during the competition.
The movement, according to the brand, follows the strategy of sponsoring sports championships to value the traditions of each location. The Northeast was one of the regions that received the most new Assaí stores in 2021.
Currently, the company has 57 units in the region, distributed in all nine northeastern states, of which eight stores were opened in the previous year (two in Ceará, two in Bahia, two in Pernambuco, one in Paraíba and one in Piauí).
The brand is currently title sponsor and sponsor of the Campeonato Brasileiro Série A, in addition to the men’s and women’s Paulista tournaments.