Proposal is part of the Privacy Sandbox initiative and was developed from feedback from FLoC tests
Google has announced the release of Topics, a new Privacy Sandbox proposal for user interest-based advertising, which replaces its previous proposal, Federated Learning of Cohorts (FLoC).
According to the company, Privacy Sandbox aims to improve web privacy for users while providing publishers, creators and other developers with the tools they need to build solid businesses.
With Topics, the browser will generate various categories based on what the user is consuming and looking for, such as “Fitness” or “Travel”, and the most relevant categories from each of the last three weeks will be shared with this site and its advertisers. , in order to optimize campaigns.
The feature allows browsers to provide significant transparency and control over this data, and for Chrome, Google is creating controls that allow generated items to be available and the user to remove those they don’t like or disable the feature altogether.