Football games inside the stadium will feature the “Galera.bet Moment”, which consists of activations with fans
Allianz Parque, managed by WTorre Entretenimento, has announced Galera.bet as its new sponsor.
The company allows the user to place bets on several football leagues, e-sports and other sports through the site.
“We have the mission of developing a culture of education and responsible gaming for the Brazilian market. We believe that only knowledge brings the certainty of a reliable and sustainable environment; it will be a pleasure to associate our brand with one of the main entertainment arenas in the world. ”, highlighted Asher Yonaci, General Manager of Galera.bet.
With a contract valid for 3 years, in all football matches inside Allianz Parque the public will have the “Galera.bet Moment”, which consists of activations with fans before, after and halftime of the games.
“For us it is very important to open the year 2022 in the same way we did throughout 2021: announcing new sponsors that, directly or indirectly, improve the way our audience interacts, consumes and has fun at the Arena. With Galera.bet, we reinforce one of the pillars of Allianz Parque for the market: we are a multi-brand platform with several options for taking advantage of brand exposure, hospitality and interaction with our audience at games, shows, tours, restaurants and events”, commented Marcelo Frazão, Marketing Director at WTorre Entretenimento.
The company joins the other brands that are already present at the Arena: Allianz Seguros (Arena’s Naming Rights); HEINEKEN Group (official beer), Banco Pine (Sector Naming Rights); Seara (Food Rights); Pede Pronto (official Food and Beverage app); iti (Official Means of Payment); and Dahua (Official Technology Partner).