iti counts on Juliette to talk about personal finance on “iticast”

iti counts on Juliette to talk about personal finance on “iticast”

The action, signed by Africa, has educational videos on personal finance to clarify the doubts of fans of the ex-BBB on social networks.

Iti launched this Tuesday (1/2) iticast, a videocast about personal finance with Juliette’s participation.

The action, signed by Africa, will feature educational videos on personal finance to clarify the doubts of fans of the ex-BBB on social networks, in addition to the followers of iti profiles.

Journalist Beatriz Carvalho, founder of the project “Mulheres de Frente”, which encourages and helps women from communities to grow their businesses on the internet, also participates in the video, with a relaxed conversation about adult life, entrepreneurship and financial education.

In the program, Juliette and Bia react to common situations in people’s lives, such as “the relative came to ask for a credit card to do Christmas shopping” or “what goes through your mind seconds before it appears ‘approved’ in the card machine” .

“The inclusion of Juliette as one of the vectors of iti happened naturally due to a cross between the brand’s values: inclusion, access and financial education of a large part of the Brazilian population where there is a large portion of the unbanked. Juliette manages to dialogue and simplify complex narratives with naturally and connect with the audience through empathy, transparency and acceptance”, said Rodrigo Marangoni, Head of Creative Effectiveness at Africa.

“We increasingly want to offer educational content, as a service for people to make the best decisions about their finances”, he declares. “We follow our purpose of helping Brazilians to prosper, in a simple, light and fun way, as Juliette has always done”, said Thaís Pitsch, Marketing Manager at iti.

The episode is just over 18 minutes long and is available on iti’s YouTube channel.



The action, signed by Africa, has educational videos on personal finance to clarify the doubts of fans of the ex-BBB on social networks.

Iti launched this Tuesday (1/2) iticast, a videocast about personal finance with Juliette’s participation.

The action, signed by Africa, will feature educational videos on personal finance to clarify the doubts of fans of the ex-BBB on social networks, in addition to the followers of iti profiles.

Journalist Beatriz Carvalho, founder of the project “Mulheres de Frente”, which encourages and helps women from communities to grow their businesses on the internet, also participates in the video, with a relaxed conversation about adult life, entrepreneurship and financial education.

In the program, Juliette and Bia react to common situations in people’s lives, such as “the relative came to ask for a credit card to do Christmas shopping” or “what goes through your mind seconds before it appears ‘approved’ in the card machine” .

“The inclusion of Juliette as one of the vectors of iti happened naturally due to a cross between the brand’s values: inclusion, access and financial education of a large part of the Brazilian population where there is a large portion of the unbanked. Juliette manages to dialogue and simplify complex narratives with naturally and connect with the audience through empathy, transparency and acceptance”, said Rodrigo Marangoni, Head of Creative Effectiveness at Africa.

“We increasingly want to offer educational content, as a service for people to make the best decisions about their finances”, he declares. “We follow our purpose of helping Brazilians to prosper, in a simple, light and fun way, as Juliette has always done”, said Thaís Pitsch, Marketing Manager at iti.

The episode is just over 18 minutes long and is available on iti’s YouTube channel.



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