The campaign had repercussions on social media and reached two trending topics on Twitter.
Artplan joined Anitta and Juliette in an advertising campaign by Estácio that aired during the BBB 22 break this Thursday (3).
The objective of the campaign is to highlight the missing chance for students to enter college, in addition to reinforcing the university’s commitment to quality education throughout Brazil.
“Brazilians often believe that they cannot afford to have access to something of quality at an affordable price, and this immobilizes them. We are absolutely satisfied with the results generated, in such a short time, by this communication action”, said Eduardo Guedes, Marketing Director at Yduqs.
In the video, which continues the concept “Make your glow. Faz Estácio.”, the duo talks about the opportunity to go to college to take the course they want for a single price, with a discount. “Nobody better than Anitta and Juliette to talk about taking advantage of the opportunities that life presents”, commented Renata Rudge, responsible for Marketing at Estácio.
“Mobilizing, motivating and engaging thousands of students who need to believe again in the realization of their talent was the trigger for us to bring these two women together on such inspiring journeys. Communication had to be up to the point. Estácio once again broke barriers so that students can return to their life trajectory”, commented Marcello Noronha, Executive Creative Director of Artplan RJ.
The campaign had repercussions on social networks, reaching two trending topics on Twitter, increasing organic search for the brand and website traffic by 10x, in addition to generating enrollment acceleration in the middle of the night.
While the campaign was being broadcast, the public soon began to comment on it and the subject that stood out the most was the institution’s investment to have the two stars in the campaign.
The campaign was launched on February 3rd and will be broadcast on TV, OOH, digital media and content on the artists’ networks and on Estácio’s networks.