The Chevrolet Onix, the most connected car in its category, will be present at the Super Bowl, which will be broadcast on RedeTV!, next Sunday, February 13th. This is the first time that the match will be fully shown on an open television channel in Brazil.
The official presenter, Felipe Titto, will lead the activation. The brand will also feature actions on digital platforms and Chevrolet profiles on social networks. The execution is by the Commonwealth in partnership with McCann, a division of WMcCann that exclusively serves the brand.
Hermann Mahnke, Executive Director of Marketing for GM South America spoke about Chevrolet’s action:
“It is a great opportunity to participate in an event of this proportion, which sets trends in the world and also in Brazil. And the Chevrolet Onix, which is a young car connected to the most modern and relevant, could not be left out. We are attentive to what is important to our audience and, for sure, the first broadcast of the Super Bowl on Brazilian TV is a remarkable event that we want to be a part of together with our customers.”
The campaign stimulates the debate on the healthy relationship with connectivity. With the motto #Connectedtotherealworld, the pieces demonstrate that being connected is not about being online all the time, and that, with the Chevrolet Onix, it is possible to take advantage of technology resources to find new paths.
The Super Bowl is the most important game in the NFL, precisely because it is the final of the American football league in the United States. This year the match will be between the Los Angeles Rams and the Cincinnati Bengals. In addition to Chevrolet, other brands are also present on the TV Network screen! next Saturday during the event.
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