Created by WMcCann, the new film brings the new summers that can be recognized every day
Itaipava launched another phase of the campaign “A Cerveja de Todos os Verões”, which reinforces the brand’s commitment to consumers to awaken the feeling that the season provides.
Created by WMcCann, the new film brings the new summers that can be recognized every day, with different stories: the icy summer after the racquetball, the fishing summer, the summer that doesn’t waste the ray of sunset sun, the summer of those who lose their umbrella, the summer of stunning beaches and distant ones as well. All to reinforce the concept “Everybody is Summer”.
The film premiered on Saturday, during the Caldeirão, on TV Globo and for open TV, 30”, 15” and 5” films were made, in addition to digital and Out of Home (OOH) pieces.