Campaign is signed by the Gallery
Developed by Galeria, ‘Desejo’ is the campaign that reinforces the positioning ‘Natura, a Casa de Perfumaria do Brasil’. The film’s soundtrack, “Maracatu Atomico”, gives cadence to the magic that surrounds the brand’s fragrances.
“Although perfume is something invisible, it has a soul. And the soul of Natura’s perfumery is the Brazil that overflows, that desires, that mixes beliefs, rhythms and tones. It is this pulsating alchemy that comes to life in the new campaign and that, I hope, reconnects us to everything that the country has to offer”, says Denise Gallo, creative director of the Galeria.
In parallel with the campaign’s debut, Natura inaugurates its physical space that invites a multisensory immersion in Natura’s perfumery. The experience was born as part of the Natura Innovation Center macro project.
Designed by architect Roberto Loeb, the center has four environments that combine art, science, nature and technology.
Client: Natura Cosméticos SA
Product: Perfumery House of Brazil
CCO: Rafael Urenha
Creative Direction: Denise Gallo e Phill Daijó
Creation Supervision: Mariangela Silvani
Creation: Marcel Lima, Tricia Watanabe, Marcelo Rios, Emilio Amora and Elder Caldeira.
Service: Ana Coutinho, Fernanda Recupero, Anelise Reis, Jéssica Lima, Murilo Amaral and Isabella Rocha.
Customer approval: João Paulo Ferreira, Andrea Alvares, Carlos Pitchu, Denise Coutinho, Aline Veríssimo, Maria Paula Fonseca, Renato Winnig, Luana Azeredo, Ana Carolina Soutello, Karina Vaz Guimarães, Ismael dos Anjos, Sabrina Xavier, Renata Mesquita and Aline Aquilino.
Projects: Marione Oliveira and Beatriz Pelogia.
Strategy: Pedro Cruz, Carolina Mello, Izabela Damasio, Fabiana Brasil, Bruno Facundes, Filipe Andrade, Thais Mota.
Media: Paulo Ilha, Sofia Raucci, Felipe Lopes, Ermínia Campolino, Mariana Salgado, Gabriella Tetti, Thiago Barbosa, Aline Santos, Natalia Menken and Alex Sander.
WITH A: Guido Sarti, Marcelo Azevedo, Rafael Ribeiro, Annemarie Linsmayer.
Artbuyer: Marcos Moura and Sonia Santos
KV 3D production and treatment:Imagefy
Integrated Production: Ducha Lopes, Priscila Sanches, Camila Carrieri, Michelle Teixeira, Fernanda Assato and Ana Ananias.
Image Producer: O2 Films
Direction: Gabriel Dietrich
Executive production: Rafael Fortes/ Amanda Rossi
Photography direction: Nicholas Bluff and Renato Amoroso (Product)
Art direction: Billy Castilho
Service: Rejane Bicca / Dandara Santana
Mounting: Beto Araújo
Post-production/Finishing: O2 powder
Sound producer: Satelite.
Sound Producer: Audio Satellite
Musical Direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Service: Fernanda Costa and Juliana Correa
Musical production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty
Finishing: Carla Cornea, Ian Sierra, Vithor Moraes, Renan Marques, Arthur Dossa
Production coordination: Debora Lemes, Victor Nogueira, Julia Fontes and Yuri Gibin
Production assistant: João Small
Music: Atomic Maracatu
Authors: Jorge Mautner/ Nelson Jacobina
Record company: Warner Chappell Music Edições Musicais LTDA