Campaign was conceived by David and was recorded in the chain’s restaurants
Burger King has launched its new campaign, where it announces that it has removed 87% of artificially sourced ingredients from its menu.
The film, conceived by David, raises a debate about the fast-food sector, which carries the history and taboo of using ingredients such as Sorbic Acid, Sodium Benzoate and Calcium Propianate, so that products last longer, have more color or a more characteristic aroma.
The action was recorded in the chain’s restaurants, with the participation of real consumers being served by an actor who poses as an employee and offers an extra dye, preservative or flavoring of artificial origin in the order.
Click on the image to see the video.
“This movement that we are provoking is part of a transformation in our supply chain, which required years of studies and research for us to get here, with the removal of 87% of ingredients of artificial origin from our menu, offering customers a quality and with the same unique fire-grilled hamburger flavor that only Burger King has. We maintain the invitation we made to the entire fast-food industry two years ago, to rethink the way we offer products to consumers to ensure that we are doing what is best for our customers”, explained Juliana Cury, Marketing Director at Burger King Brazil.
The campaign reinforces Burger King Brasil’s role in the work it has been doing for a more sustainable world, in addition to drawing people’s attention to the evils of consuming these substances.
Campaign: Real food
Client: Burger King Brazil
Produto: BK Clean
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Executive Creative Directors: Edgard Gianesi, Renata Leão
Creative Directors: Fabrício Pretto, Rogério Chaves
Creation: Marlus Lau and Flávio Cherem
Attendance: Carolina Vieira, Cacá Franklin, Larissa Zanardi, Carolina Cury
Produced by: Fernanda Peixoto, Tuna Canepari, Paulo Soares
Final Art: Victor Peccia
Review: Ava Silva
Planning: Carolina Silva and Angel Pinheiro
Media: Marcia Mendonça, Thomaz Chamiso, Leonardo Berenguer, Pedro Graça, Victor Fortes
Innovation and Technology: Toni Ferreira
Social Media: Marcelo Reis, Victor Goes
Data Intelligence: Mailson Dutra, Ana Veiga
Customer Approval: Ariel Grunkraut, Juliana Cury, Daniel Packness, Pedro Laguardia, Marcella Gil
Producer: Awake Film
Stage Direction: IM
Executive Producer: Pedro Bueno, Zahra Staub
Attendances: Luisa Ferreira, Thaiz Rosalino
Production Coordination: Raphael Reitano
Director of Photography: Icaro Silva
Post-Production: Awake Film / The End
Post-Production Coordination: Anita Cintra
Editor: Leon Mosditchian
Color Grading: Cassiana Umetsu
Finishing: The End
Sound Producer: Cabaret
Music Production: Lucas Comparato and Gab Scatolin
Composer: Guilherme Azem
Mixing: Gab Scatolin
Submission: Lucas Comparato
Assistance: Ingrid Lopes, Flávia Caparelli and Bárbara Russiano
Coordination: Verusca Garcia, Chandra Lima, Débora Mello and Carol Oliveira