Inspired by the rock’n’roll style, Tok&Stok – a reference in furniture and decoration accessories – announces its launch campaign: The Rolling Stones – attitude and design meet at Tok&Stok; the campaign honors 60 years of one of the most influential bands of all time, formed by Mick Jagger, Keith Richards, Brian Jones, Bill Wyman and Charlie Watts.
This campaign results in a product line made up of accessories that refer to the unique attitude of the The Rolling Stones and rock’n’roll style, translated by the band’s lips and tongue. They are pieces of organization, living room and bedroom objects and kitchen utensils in red, black and gray; it also brings the industrial touch of the Urbano Contemporâneo trend and the stone print – characteristic of the band –, present in each piece.
“In addition to inspiring consumers with iconic and design products, developed especially for people connected to music and rock’n’roll, this campaign was designed to bring accessories that refer to the characteristics of one of the greatest rock bands of all time. !”, says Renata Saad, Head of Marketing and Communication at Tok&Stok. “We are very excited about this campaign, as it connects us to our audience and is a great opportunity to celebrate the band’s 60th anniversary together with the fans, because now their passion can be indoors, with style and authenticity”, he adds. .
The essence of The Rolling Stones is reflected throughout the campaign. The angles, references to moments between shows and details of the photos were inspired by the photographers who accompanied the band and portrayed the different moments with a camera in hand. “The idea is to bring together the unique attitude of the rocker lifestyle and the love of music. The campaign’s shooting conveys a creative deconstruction of the house to highlight the collection’s accessories and allude to the stage and the scenic lights, smoke, musical instruments and amplifiers that have accompanied the band throughout these 60 years of history”, concludes Renata.
Known for their unique and bold style, The Rolling Stones they have already released 55 albums, which add up to more than 200 million records throughout their entire history.
The campaign productsThe Rolling Stones– attitude and design meet at Tok&Stokwill be available from today on e-commercewww.tokstok.com.br,in the Tok&Stok app and in the brand’s 64 physical stores
. The opening of stores follows the guidelines of the competent local and national bodies. Reopening information can be found at the link:
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