Matias Menendez is the new Executive Creative Director at AKQA São Paulo and will lead the studio’s 100-person operation alongside Luiza Baffa, Managing Director.
The advertiser has already worked at agencies La Comunidad and Madre in Buenos Aires, Mother in New York and Africa in São Paulo. “AKQA has always been an admired and recognized agency in the market for the innovation and creativity of its projects. But after talking to Luiza, Hugo and Diego, I understood that creativity is also a protagonist in the culture and processes of all areas of the company”, said Matias.
In the note sent to the press, Luiza says that the structure of AKQA was designed to reflect and encourage creative excellence in everything they do. “With a business model 100% focused on creativity, in the last three years alone, we managed to grow three digits, gain eight new accounts and be ranked among the ten most awarded agencies in the world. During this period, we built connections with partners outside the advertising market, such as the joint venture AKQA Coala.Lab, whose projects with brands and artists won not only Cannes Lions, but also three Grammy nominations. Mati arrives to help us expand these creative connections and explore new places of innovation that will influence our next steps going forward”, he added.