In the “Did you know?” campaign, the brand distributed repellents to people who live in the city in the south of the country
Exposis, SC Johnson’s repellent brand, has launched its new campaign, called “Did You Know?”.
The campaign aims to show the importance of the use of repellent in the prevention of diseases transmitted by mosquitoes and insects.
In one of the films, the brand shows the city of Não-Me-Toque, in southern Brazil, which has become an example of protective measures to prevent diseases such as Dengue, Chikungunya and Zika.
As part of the campaign, residents of Não-Me-Toque received repellents from the Exposis brand to help them protect themselves in different places, such as schools, day care centers, hospitals, nursing homes, among others.
The local NGO ASBAM – Programa de Amparo ao Menor worked in partnership with Exposis so that the product reached the city, benefiting families and children.
The campaign also has an educational video, which reinforces useful information to help Brazilians keep up to date on relevant efforts to prevent mosquito bites.
“Summer is the preferred season for the proliferation of mosquitoes such as Aedes Aegypti. As Não-Me-Toque has been a municipality infested with mosquitoes for several years, our attention must be redoubled”, said Liliane Kramer, Municipal Health Secretary of Não-Me-Toque.
The campaign continued with the TV presenter, Ana Hickman, who joined forces with the brand to extend the educational campaign and emphasize the importance of preventing mosquito bites.
Ana Hickmann, born in the south of Brazil, promoted the message of daily protection in the program she commands on TV during the week and on her social networks:
“Me, my son and my husband really like nature. We have a house in the country, we live in the big city, but we know that, no matter where you go, there are some things we need to be aware of and mosquitoes are a problem in all parts of Brazil,” said Ana Hickmann.