Days before the start of CCXP Worlds 21, Roberto Fabri, who took over as Chief Content Officer, being responsible for the production of digital content and events for the Omelete Company, classified the event as “the best and biggest door” to talk to the Brazilian fan.
The post-event numbers materialize this: more than 5 million people followed the program, a growth of more than 45% in audience compared to the 2020 edition, the first digital version of the event in Brazil.
A Twitter survey shows that designers gained prominence: the hashtag #ArtistsValley came in fifth in the Issues of the Moment in Brazil over the weekend, bringing together digital arts that brought recognition and also resulted in the sale of special editions.
Commenting on the results, Fabri points out that studios, both games, cinema and streaming, embraced the digital version this year with even more force than last year. “This shows the potential of our market and the Brazilian fan worldwide. Our repercussion impacts the planet,” he said in a statement.
In his assessment, the year 2021 ends with the lesson that regardless of the format, the public needs entertainment and culture. “The numbers surprise us: 5 million people passing through our platform is just amazing. And it is precisely because of these people and many others that we also impact daily that 2022 will have a new flavor, that of meeting, hugging and new experiences, together”, he added.
With approximately 70% live content, the second virtual edition had significant changes from the learning and feedback from the audience last year. The top two decisions were having less content and improving the mobile experience.
Companies such as Sony, Netflix, Prime Video, HBO Max, Mauricio de Sousa Produções, Paramount, Warner Bros. participated. Pictures, Globoplay, DC Comics, Collider, Fanta, Mercado Livre, Santander, Riachuelo, Twitch, Fusion, Claro, Outback, Sadia, SBT, Apple Productions, Crunchyroll, Iron Studios, Hasbro, Playstation, Chiaroscuro Studios, Creative Zone, Panini, Globo Filmes, GNT, PiziiToys and Multishow.
In addition to the presented content, advertisements, unpublished excerpts from productions, exclusive interviews, CCXP was the stage for some product launches. One of them is the limited version of the Monopoly game inspired by the pop culture festival.
The item was created in partnership with Estrela and includes the official parts of the event such as Thunder Stage, Game Arena, Omelette Stage, Creators, Cosplay Universe, Prime Auditorium, Spoiler Night, Collectibles and the Board Games area.
Countdown to face-to-face
The end of CCXP Worlds 21 also marks the beginning of the countdown to the return of the in-person event at São Paulo Expo in December 2022 – promised as the biggest ever.
Until then, the public and brands that invest in the segment will have the so-called CCXPverso, which throughout 2022 includes a series of events and actions related to the universe of pop culture. In May, the CCXP Awards will take place, a world award that will honor the main aspects of pop culture; and in June, it will be the turn of the second edition of CCXP Cologne, in Germany – the first post-pandemic CCXP in person.
Pierre Mantovani, CEO of CCXP, points out that the next year will be very special and says that most of the entertainment industry has already confirmed their presence at CCXP. “We have over 70% of the event closed and we are working to use the learning we had in the digital version, now not plugged into studios, but on our real stages, which will be inside the CCXP 22”, he says.
Ticket sales for the 2022 edition are scheduled for the month of April, with a date yet to be announced.