Now, our challenge is to leverage growth by attracting new users, in addition to increasing retention and engagement to maximize results.
Match Group has appointed Eugenia Del Vigna as the company’s CEO for Latin America. Present in more than 20 countries, the owner of Tinder, Par Perfeito, Hinge and OkCupid also promoted Mariana Frensel to the position of director of marketing, growth and revenue.
“Over the past two years, our team has made a complete overhaul of the business model and product, and has made a strong effort to improve the user experience. Now, our challenge is to leverage growth by attracting new users, in addition to increasing retention and engagement to maximize results”, says Eugênia Del Vigna, who will lead the expansion of the Par Perfeito, Our Time, Divino Amor and Match brands. Latam in Brazil, Argentina and Mexico.
Sandra Bohem continues as head of people. Today, women represent 64% of the company’s management team in Latin America. Founded in 2000, Par Perfeito, for example, has more than 30 million users in Brazil.