Intel, in partnership with AppsFlyers, announced the development of a platform that allows brands to gather data based on their own business logic, guidelines and privacy requirements.
“The new technology allows advertisers to adopt data-based advertising practices with the certainty that they are respecting the privacy of consumer data”, guarantees Daniel Simões, director of AppsFlyer in Brazil.
For this, AppsFlyer Privacy Cloud uses a technological framework that includes Advanced Aggregate Privacy (AAP), the Aggregate Conversion Model (ACM) and Data Clean Rooms.
The platform aims to improve the experience of end users, preserving privacy in the use of connected devices, platforms, app stores, operating systems and browsers.
In Privacy Cloud, for example, platforms, app stores, ad networks and application developers can configure their own applications in Privacy Cloud Applications (PCA) based on their business, privacy guidelines and technology framework.
Homomorphic cryptography (HE) is a technique that enables the collaboration and computation of private or sensitive data through end-to-end encryption. In addition, HE offers brands a way to collaborate and access insights across different organizations without compromising end-user privacy.