One of the streamer’s missions in office will be to create opportunities with the gamer audience
The Kabum! announced Gaules as the new head of e-commerce gaming. The streamer will have as one of the missions to create opportunities with the gamer audience. According to the company, the action plan includes community championships, promotions, discount coupons, sweepstakes, among others.
E-commerce has invested in the professional and amateur gamer scene, with its own electronic sports organization, KaBuM! Esports, also promoting events aimed at different modalities.
Currently, Gaules has the right to show the biggest Counter-Strike championships, attracting peak audiences with games from the Brazilian teams Furia, MIBR, Imperial and Godsent. It also diversifies its content by adding the complete seasons of the NBA, Stock Car and Campeonato Carioca.
“The partnership reinforces our purpose of connecting people through technology, and brings us even closer to the gamer community, which is our essence. Gaules comes to bring more insights and innovation to our business”, said Ana Norato, CMO of KaBuM!.