Agency will be responsible for the omnichannel communication strategy of PepsiCo brands
AlmapBBDO won the accounts for Toddy and the Elma Chips Amendoim line, both belonging to the PepsiCo portfolio. The agency will be responsible for the brands’ omnichannel communication strategy, in actions that, according to Almap, are already under development, starting this April.
The agency already works with the brands Lay’s, Doritos, Cheetos, Fandangos and Aveia Quaker.
“Working with brands that are so closely embedded in people’s culture and lives increases our responsibility even more. We have a journey of building connected brands with solid positions with PepsiCo, and there is only one thing that we are more proud of than this trajectory: what we have ahead of us together”, stated Filipe Bartholomeu, Partner, CEO & President of AlmapBBDO.