The agencies developed the #EhTudoOnline action, focusing on this year’s elections
The campaign for young people aged between 15 and 18 to take their voter registration for the October election has gained strength. Mynd agencies and Chango Digital came together to develop the #EhTudoOnline action, focusing on this year’s elections, whose deadline to be eligible ends on May 4th. Among the personalities are Luísa Sonza, Pabllo Vittar, Tia Má, Camilla de Lucas, Vanessa Lopes and Vivi Wanderley.
Starting this Monday (18), influencers from both agencies will post on the subject in order to make young people aware of the importance and power of conscious voting. The initiative also provides guidelines on document regularization and transfer.
The campaign for young people to take the title has gained strength in recent weeks after the TSE revealed that the numbers were too low. Several artists began to encourage the withdrawal of the document, including at events such as Lollapalooza, held at the end of March.