The action is signed by the agency Peppery and has as its main element an animated film produced by Factory
The Raiar Orgânicos brand chose to use an old question as the backdrop for its first advertising campaign. Starting from “Which comes first, the chicken or the egg?”, the script presents elements that would justify different possibilities to solve the question that is always present in our imaginations and positions the attributes of the brand, which brings the concept “Organic as it should be” .
The company operates in the production of organic grains in the country and from this month onwards it begins to sell eggs to end consumers. With more than 60,000 free-range chickens, the brand bets on the versatility of the egg to conquer a wider and more conscious audience.
The action is signed by the agency Peppery and which has as its main element an animated film produced by Factory. “For the company’s first campaign, we decided to bring this essence to communication, bringing to life the characters that are already part of the brand’s universe and bringing questions that need to be asked to provoke the consumer”, says Mônica Dipierro, Peppery’s service director.
For the production of the film, Factory was inspired by the brand’s own mascots and drawings such as Papa Léguas. “In animation, we work with a diversity of environments and shots, bringing different gags and elements from the farm to contribute to the storytelling”, details Jennifer Djehdian, founder and executive producer of Factory.