Campaign features reports of mothers with children diagnosed with Autism Spectrum Disorder (ASD), Chromosome 21 Trisomy and Cerebral Palsy
To honor women who exercise atypical motherhood, Galinha Pintadinha gave these women a voice in its Mother’s Day campaign.
The “Atypical Mother’s Day” campaign has the participation of mothers with children diagnosed with Autism Spectrum Disorder (ASD), Chromosome 21 Trisomy and Cerebral Palsy and aims to unite the stories of these women who face neglected rights and actions in their daily lives. .
“These are exciting accounts of how these mothers experience their atypical motherhoods and what they want for the future of their children”, highlighted Juliano Prado, founding partner of Galinha Pintadinha.
In the campaign, these mothers tell what it is like to experience a different routine, with challenges and unknown paths and, together with the character, they seek to include these children in the representations of the commemorative date.