A study carried out by Ilumeo Data Science Company, a consultancy that assesses the image attributes of brands and celebrities, pointed out that the actress and presenter Maisa is known by 96% of Brazilians.
The survey also revealed that 80% of the interviewed public found Maisa’s content “interesting” and highlighted “credibility” and “creativity” as the main attributes of the presenter.
“Through the Persona methodology developed by Ilumeo, we carried out a statistically validated study measuring the main attributes and perceptions linked to Maisa, identifying the brands and opportunities already associated with it and the public’s view of new possibilities of action for the artist, connected by example to the fashion world or to your work as an actress. As a result, we were able to build a very broad view of the current situation of Maisa’s career and identify several opportunities that it can embrace from now on”, explained Diego Poli, Data Analysis at Ilumeo.
According to the respondents, the content produced by the presenter is well accepted and recognized for its quality.
With a total of 88.8 million followers on all social networks, 70% of respondents said they want to consume the products advertised by it.
According to the material, the young woman is seen as someone with credibility to talk about important issues in society, such as children’s causes, feminism and the environment. Approximately 70% of respondents believe her opinions are influential to society.