The campaign created by Quintal counts with the presence of Gretchen and digital influencers
Par Pefeito launched its Valentine’s Day campaign with the question: and outside of stories, how’s the single life going?
For the campaign created by Quintal, the app invited the queen of memes, Gretchen, and a team of influencers who throughout the week will produce content talking about how singles are dealing with the arrival of the date, such as Vitor DiCastro, Marcus Eni and Felipe Voight.
“We want to generate connection, through a light and humorous tone of voice, which generate identification in an authentic, real and sincere way”, said Eugênia Del Vigna, CEO of Match Group in Latin America.
Along with the action, Par Perfect will show the movie “Par Perfect is to fall in love!” on TV and social networks, in addition to videos with real stories that are being published on the app’s accounts.
“This work shows how we enjoy working, bringing creative and efficient opportunities that go beyond traditional deliveries. Building a conversation and naturally approaching a younger audience was our guide,” concluded Leonardo Brossa, partner and planner at Quintal.