The new bid was readjusted to the amount of R$ 6 million and will have the auction held on the 7th of July
The City Hall of São Paulo has launched a new public notice for the sponsorship of the “Carnival Heat”, which is scheduled for the 16th and 17th of July. In the first, with a quota of 10 million, no brand was interested. The new bidding was readjusted to the amount of R$ 6 million and will be held on the 7th of July.
The current value accompanies the reduction in the number of blocks that must participate in the processions. In the list released this Monday (27), the agency said that 216 are under technical analysis. Before, it predicted the parade of 296 associations.
Historically, the quota has been sponsored by Skol, from the Ambev portfolio, after Amstel, from Heineken, inaugurated the model in 2016.