The Ri Happy Group launched the Christmas campaigns of its two brands, Ri Happy and PBKids, which encourage imagination, curiosity and creativity in year-end celebrations.
In the Ri Happy campaign, Santa Claus is hired as a Smile Consultant. “Santa Claus embodies the dream, joy and imagination in everyone, not just children. The good old man will be our ally to reinforce the importance of playing, which symbolizes the heart of our business”, said Carolina Braune, Head of Marketing at Grupo Ri Happy.
The campaign “Christmas Gifts at Ri Happy is very +UAAAU” was created by Adventures.
“More than creating a campaign, our objective was to rescue the essence of Christmas, connecting customer goals with a concept of experience, but without losing the lightness to conquer the audience we want to reach”, said Rapha Avellar, founder of brandtech Adventures. “The entire project was designed to show the relationship between each brand and its customers, bringing together creators and a lot of valuable content to offer a strategy to go further,” he concluded.
The PBKids campaign invites children to live new experiences, building new memories at Christmas and encourages them to use their imagination to think about how Santa’s new transport would be, through a cultural contest on PBKids’ social networks, in partnership with to Lego.
The action will be carried out by the brand’s mascot, Pebê, who will invite experts in Lego and influencers to present their suggestions for a “HO HO Mobile”. “We’re still in the territory of imagination and learning in the PBKIDS campaign, and we’ve directed all the enchantment of this time of year to encourage the idealization of something surprising,” said Carolina Braune.